I see way too many of you out there doing the wrong things when promoting your network marketing business.
I see you hitting people over the head with your new product, or your awesome new compensation plan and you’re even telling people (especially me) that some guru is now joining your business. Let me help you.
Please allow me to give you knowledge that will make you money.
NO ONE GIVES A SHIT ABOUT YOUR PRODUCT, SERVICE, COMP PLAN OR WHO JUST SIGNED UP IN IT!
OK, now let me tell you what you should do in to order sign more people up, sell more product and make more money.
Have you been to a department store or car dealership and the salesperson wasted your time with telling you about some new feature or a new product that you might like? Sure, you might like it, but you also might not. Remember that thought that ran through your mind during that incident? “Dude, shut up! Just give me what I asked for.”
That salesperson did not do what every successful salesman and woman have done since the dawn of the modern era. It is a technique that every single last successful businessman and woman have employed to make their millions – and billions.
Want me to tell you what it is?
You already know it.
Let’s go back to our little incident above…
“Dude, shut up! Just give me what I asked for.” Let’s look at that.
In that moment during their conversation with you, did the sales associate try to give you what you wanted? Or did they try and shove “something awesome” down your throat that they felt you might like?
Here is the secret sauce that separates the ‘successful’ from the ‘shitty’ in direct sales, network marketing or any business. Get ready. Because here is comes…
The successful individual merely finds what the customer wants and gives it to them.
Freaking amazing, I know…
Now let’s look a scenario where you just bought everything the salesperson told you to buy. What did they say or do to make you pull out your credit card and buy? It probably went something like this:
“Hi, how are you today?”
“What can I help you with?”
“That’s sounds good. Why do you want that?”
“OK, where else have you gone to acquire that?”
“Cool. Let me help you get that. Are you ready to buy it today?”
Review these statements carefully and learn how to stop trying to sell people into your “deal”. Notice the entire conversation was about what the customer/client wants! Learn to change your methods from “I’m going to tell you how awesome my powerline-matrix-thingy is.” to “How can I help you get what you want using my program?”
The commission only comes after the signup. And the signup only comes after the decision has been made to join. And people make decisions based on getting what they want.