I think MLM (MultiLevel Marketing) programs are a bunch of scams. Because nobody makes any real money in it… Except for maybe the company owners who should all go straight to prison, then to hell!
Network Marketing, MLM, “Home Business Opportunities” – they all SUCK!
No, my friend. Your information is false. MLM won’t work for you, not because it sucks. MLM does not suck…
A commonly asked question when a new independent distributor has been working for a few months in network marketing and direct sales is “Why won’t this business work for me?!” This thought usually creeps into the mind of the representative after he/she has signed a few people up and sees little to no activity in his or her organization and received little to no money either.
An extremely high percentage of new distributors do little to nothing. This is true regardless of the company, the compensation plan, or the sponsor. This is a fact. People suck at this.
I have studied thousands of people in different companies and organizations and there is a recurring theme to success (and failure) in this industry. Yes, Network Marketing, Direct Sales or MLM is a multi-BILLION dollar industry that has been around for over 60 years in the USA alone. I am quite sure that the US Government would not let such a large and robust “scam” run for 3 generations and expand worldwide without massive arrests, fines and public shaming. Yeah, it’s not a scam, Einstein.
So, why do the statistics say over 90% fail, do nothing or lose money in MLM, Network Marketing or Direct Sales if there are Billions being generated monthly??? How is this possible? Well, like anything and everything, there are those that do (about 5% of the population) and there are those that do some (about 15%) and there are those that do nothing (80%). These are the 3 core Performance Groups of Humanity. (This is trademarked. DO NOT USE WITHOUT MY EXPRESSED WRITTEN PERMISSION!)
Which Performance Group are YOU in??? I can tell you that those in the top 5% do not care about the thoughts, opinions and habits of the other 95%. And they try to focus on training, uplifting and building the businesses of those who show enough promise out of the 15% group.
QUESTION: “Paulie, there has to be some secret to how one can actually make a living out of this industry, right?”
Yes. But, I would even go so far as to say this is THE key to successful growth in a business like ours. It’s simple….
ANSWER: Consistently sponsor new team members and teach the fundamentals over and over again until one, two, or three people go to work. This is the only formula that works.
Read that again. And unlock the secret of the many “Diamond” and “Senior Vice President” and “Grand Poobah” distributors who have come before you, just to walk across stage at your events.
Read it again.
Now, it is 2015. (Well, almost.) So, we are a little bit more sophisticated. We (us gurus and diamonds, not you) utilize systems to automate and expand our reach to a much larger audience. This makes our lives a bit easier. But the secret sauce is still the same. Communicate the fundamentals to as many people as it takes over and over again until a few go to work. The secret has been in your face all along. You may have heard called “duplication”.
“So, how do I stop sucking and be a Diamond Guru like you, Paulie?”
This takes commitment and focus which, I’m sorry to say, most people just don’t have. But, the great thing is, to make a six figure income in this business, you really only need a few that take it seriously.
Here is a “To Do” list for you to follow. When you successfully complete each of these tasks, you will no longer suck. You will make decent money. And you will walk across stage.
- Show the business to 3-10 people a week.
- Sign up 1-4 people per month for 2-4 years.
- End of List.
So simple, yet so easy to mess up. It comes down to consistency in execution, no matter how you feel at any given time. The lack of discipline and tenacity in your business creates the “sucky” aura around your body. This aura causes slow movement, increased television watching, increased complaining, a decrease in your commissions and an increase in the tendency to ask stupid questions like, “Is this a scam?” or “Paulie, will you pay my way to be on your team?”
Hey, is one presentation per day too much to ask someone to do to grow a significant income that has the potential to set them free financially in less than 5 years? NO! Of course not!
So why do so many in this industry suck? Why is the “total suck percentage” between 80% and 90% of everyone in this industry?
Another easy question to answer for Big Paulie. At any point in time, about 80 – 90% of distributors choose NOT to complete the “To Do” list I gave you up above. The problem is you are not talking to enough NEW people. Or, you may be trying to manage your team, which just doesn’t work. This is a volunteer army. You cannot have meetings, conferences or webinar trainings and tell people what to do. People have to be led. And you lead them by doing exactly what you want them to do. SPONSOR NEW PEOPLE.
Nine times out of ten, you have not sponsored enough people to find the right people. (Remember, you want two or three from the 15% (or 5%) Performance Group who get to work.)
How do you know if you have the right people? How do you know what Performance Group they are in?
*They are doing something. Or they do a lot.
They are showing up without you having to remind them. And they are calling you with questions every week. And most important trait out of them all – they are talking to new people about their business. Remember that “duplication” thing?
Look, if you really want to stop sucking so hard, here is what you do. Stop complaining. Just do what I tell you. (Or what your upline 5%-er tells you.)
Next, take a look at your team. If it is just you, then take a look at yourself. If your team (you included) are not doing the “To Do” List above, it’s not your fault! It is not anybody’s fault. About 95% of people suck at one time or another. Do not dwell on your “suckiness”. When you stink, you take a shower or bath, right? Or do you dwell, analyze and complain about how much you reek? No, you simply resolve the issue.
Just get back to work. The “To Do” list did not change, so why should you? Set more appointments, expose your business to new people, sign new customers and sponsor new independent distributors, then teach what I taught you – over and over again.
I will leave you with this. The students I share this with usually pay me many thousands of dollars for this kind of information. I want you to stop sucking, so I will share it with you here and now…
“If you show your business to 1,000 people, you will make a six figure income.
In order to qualify to be one of these thousand, one must see the entire business presentation and receive at least two follow up communications from you!
These follow up communications can be anything from phone calls to emails to a firm handshake.”
Now, how fast can you get through your 1,ooo? Or will you continue to suck?